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Ever since the advent of Internet, advertising on the World Wide Web has
been very popular. Many corporations, companies and business have taken
advantage of this and you can see ads on any web pages you visit. Consumer can
go to any search engine and type the keyword relating to what they are looking
for and hit search and they will be provided with a huge list from which they
can select. This is a very cost effective and time saving method of
advertising.
been very popular. Many corporations, companies and business have taken
advantage of this and you can see ads on any web pages you visit. Consumer can
go to any search engine and type the keyword relating to what they are looking
for and hit search and they will be provided with a huge list from which they
can select. This is a very cost effective and time saving method of
advertising.
It has become really easy for any business to have a personalized
website by which they can advertise, directly interact with the customer;
provide details about their product and services. Regular newsletters, offers,
discounts can be pasted on site to increase the interest of the website
visitors.
website by which they can advertise, directly interact with the customer;
provide details about their product and services. Regular newsletters, offers,
discounts can be pasted on site to increase the interest of the website
visitors.
Since it’s easy to reach any kind of audience concerning any kind of
business, the possibility of misuse is always there. Based on this Internet
advertising is classified into two kinds of advertisement, legal online
advertising and illegal online advertising. Legal online advertising includes
online advertising directories, search engine advertising, e-mail advertising,
and desktop advertising. Illegal advertising is more commonly know as spamming.
This is usually done by altering some system settings with the help of external
applications after which pop-ups are sent to a particular network or computer.
The external applications are known as adware or spyware. Some of these are
really harmful, the most famous being Trojans, which are very hard to uninstall
and remove from the system.
business, the possibility of misuse is always there. Based on this Internet
advertising is classified into two kinds of advertisement, legal online
advertising and illegal online advertising. Legal online advertising includes
online advertising directories, search engine advertising, e-mail advertising,
and desktop advertising. Illegal advertising is more commonly know as spamming.
This is usually done by altering some system settings with the help of external
applications after which pop-ups are sent to a particular network or computer.
The external applications are known as adware or spyware. Some of these are
really harmful, the most famous being Trojans, which are very hard to uninstall
and remove from the system.
With the increase in technology, special effects are being used to make
advertisement more interesting. Vivid colors, good page layout and lots of
imagination is involved. Typically Adobe Flash is used to design advertisements
these days. Depending on the technology being used to design advertisements can
be classified into various categories.
advertisement more interesting. Vivid colors, good page layout and lots of
imagination is involved. Typically Adobe Flash is used to design advertisements
these days. Depending on the technology being used to design advertisements can
be classified into various categories.
Banner ads are animations displayed on the website usually created in
HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads
are banner ads that have an extra functionality of dialog boxes and buttons and
are displayed as an alert or error message.
HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads
are banner ads that have an extra functionality of dialog boxes and buttons and
are displayed as an alert or error message.
A pop-up is an advertisement displayed in a new window that covers up
the active web page. A pop-under advertisement opens in another window that is
under the active web page and can be seen after the present window is either
closed or minimized.
the active web page. A pop-under advertisement opens in another window that is
under the active web page and can be seen after the present window is either
closed or minimized.
Interstitial ads are those that are displayed before directing over to
the desired page.
the desired page.
Wallpaper ads form the background of the web page.
The ads that float on the screen are known as a floating ad.
Polite ads download on a low pace without interrupting the normal
functioning of the website.
functioning of the website.
An ad that enlarges and changes the contents of the page being displayed
is known as expanding ad.
is known as expanding ad.
Advertisements which are displayed in a video form on a website is known
as a video ad.
as a video ad.
There are many ways by which advertising slots can be purchased on
Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that
the advertiser is meant to pay for a particular number of people to whom the
advertisement will be exposed. CPV or cost per visitor means that the
advertiser is meant to pay for the people to whom the advertisement was
delivered. CPC or cost per click means paying for the number of clicks made on
the advertisement by the visitors. Although the advertisement is put up on the
website, the amount is paid only after the visitor clicks on the URL of the
advertisement. CPA or cost per action means that the advertisement publisher
bares all the charges of advertisement, but he gets paid only if the visitor
clicks on the advertisement and purchases a product or signs-up for a service.
CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to
necessarily buy anything; he or she can simply apply to get regular newsletters
and special offers. CPO or cost per order is where the advertiser pays each
time an order is placed.
Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that
the advertiser is meant to pay for a particular number of people to whom the
advertisement will be exposed. CPV or cost per visitor means that the
advertiser is meant to pay for the people to whom the advertisement was
delivered. CPC or cost per click means paying for the number of clicks made on
the advertisement by the visitors. Although the advertisement is put up on the
website, the amount is paid only after the visitor clicks on the URL of the
advertisement. CPA or cost per action means that the advertisement publisher
bares all the charges of advertisement, but he gets paid only if the visitor
clicks on the advertisement and purchases a product or signs-up for a service.
CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to
necessarily buy anything; he or she can simply apply to get regular newsletters
and special offers. CPO or cost per order is where the advertiser pays each
time an order is placed.
Online advertisements cannot only be used to promote a product or
service but in fact they can be used for purposes like promoting charity and
spreading education.
service but in fact they can be used for purposes like promoting charity and
spreading education.
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